‘On the 4th day of Christmas, my true love gave to me’ … mobile ordering?

As the holidays near, a few fast casuals are gifting their customers with a faster and easier mobile experience. Pie Five Pizza, HuHot and Penn Station East Coast Subs have recently rolled out or updated their mobile offerings in hopes of enhancing the customer experience, streamlining operations and increasing revenues. Pie Five Pizza Co, for example, has embraced digital ordering with a partnership with Olo, offering guests what it describes as an “innovative online ordering experience.” Seamlessly integrated with Olo’s Dispatch delivery service platform and Pie Five’s Circle of Crust loyalty program, guests can earn points for purchases while enjoying the ease and convenience of ordering through the Pie Five website or the Pie Five app, Clinton Coleman, interim CEO for Rave Restaurant Group, said in the release.

“Pie Five’s online ordering experience is the first platform in the fast casual pizza industry to fully integrate a loyalty program and third party delivery options,” he said in the release.

Online ordering is available at all company-owned restaurants in the Dallas-Fort Worth, Chicago, Atlanta and franchised markets in North Carolina and Kansas City. A full nationwide rollout is expected in early 2017.

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